Waba Grill, one of the country’s leading healthy rice chains, has chosen Mobile SmartMessage to help extend its digital marketing program and connect with more guests. The brand-wide text messaging program extends to all 200 stores at Waba Grill nationwide.
We invest heavily in data-driven digital marketing and see the addition of SMS to Waba Grills Market Stack as an important channel if you are not registered with our loyalty program and are driving new customers to other digital programs and channels. , ”Said Mark Finnegan, Chief Marketing and Information Officer of Waba Grill. Without the time-consuming integration of the POS system, the ability to provide mobile real-time features means that we can stop the program within 90 days and reach more customers via mobile.
WaBa Grill The platform’s unique ability to connect every text supply and message to the marketplace is partially selected by MobileMessage, which allows accurate calculation of market costs. This capability is embedded in Mobivity’s patented Redemption ™ technology, allowing brick and mortar products to receive and track coupon redemptions at the POS without the need for POS system integration. Built-in capabilities of real-time, time, place and supply in real time provide a seamless guest experience by providing accurate promotional behavior and preventing coupon fraud and abuse.
“We are pleased to be working with one of the top American restaurant chains to retain the digital marketing leader that has helped drive it to success in an uncertain time,” he said. “WaBa Grill recognizes the value of building first-party information through a proprietary media channel that allows you to communicate with guests through current messages and promotions, and has proven to drive guest frequency and spend an average of 23%.
Mobility SmartMessage is part of a broader, more integrated enterprise-level guest engagement platform, which can be shared across the enterprise and local franchise.
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