new York, October 13, 2021 / PRNewswire – TowerData, LLC (“TowerData”), a leading technology company that leverages email-based identity-based solutions, has merged with TZP portfolio company FreshAddress, LLC (“FreshAddress”), an email marketing information company to assist businesses. Clean, maintain and enhance their email details to maximize return on investment. The merger is supported by TZP Group (“TZP”), a multi-strategic private corporation with strategic investment.
FreshAddress and TowerData will continue to be the market leader in email verification and hygiene services and will continue to provide marketers and data scientists with the fast and easy and complete information they need to better understand the person behind the email address. Developed by a combination of data assets using more than 1.5 billion historical emails and postal addresses associated with mobile IDs, cookies, demographics and 1 billion monthly activity signals, the companies currently serve thousands of customers, including Fortune 100, America’s largest nonprofit organization. , And leading technology and information companies.
Tom Burke, The CEO of TowerData, will lead the merger with an experienced executive team from both companies. Bill Kaplan, Co-founder and CEO of FreshAddress, will work with Mr. Burke as a strategic consultant with his business to implement the merger. The joint venture company is headquartered in new York With additional offices in Boston And Chicago, As well as remote locations throughout America & Globally.
“We are excited about our integration with FreshAddress and TZP and the opportunity to leverage the combined strengths of our two businesses,” he said. Tom Burke. “TowerData and FreshAddress are both well-known in the field for customer-first philosophy, market leading offerings and everything else.
The integration of products and services begins with TowerData customers gaining access to FreshAddress’s SafeToSend.® And SafeToSend + Email Verification, Hygiene and Monitoring Services, the most powerful and accurate delivery, FreshAddress customers will benefit from more than 1 billion monthly tokens that burn TowerData’s email activity metrics to further clean and protect their customers’ databases. Together, companies will continue to use their ever-growing data assets to continue to add features to their global email verification and tedious services, expand their coverage and email intelligence services, and accelerate their anti-fraud programs.
“We are pleased to be partnering with Tower Data, which we have partnered with from the very beginning,” he said Bill Kaplan, “Our two businesses have successfully helped companies and nonprofits increase their engagement, revenue and profits by email for more than two decades. By combining our platforms, data assets and expertise, we can provide our customers with the best tools to protect and enhance their email databases through real-time APIs, automatic FTP and auto-service logs.
“The merger of these two industry leaders provides an opportunity for markets to further expand and manage new quality and service standards that will enable markets to clean, improve, and grow their customers’ databases,” said TZP. Rodney Eshelman. We plan to accelerate product expansion, new product development, and strategic purchases to meet the growing needs of our current and future customers.
Garros Group LLC has served as strategic and financial advisor to TowerData in this transaction.
About TowerData
TowerData is a technology company that provides real-time, comprehensive and accurate email information for email-based identity solutions. With TowerData’s suite of services, markets and data scientists can improve the quality, depth and accessibility of their data to connect customers in the right place. More information is available at www.towerdata.com.
About FreshAddress
FreshAddress is an email marketing intelligence company that helps you clean, maintain and grow your email files for maximum return on investment. Service offerings include industry-leading, proprietary e-mail address change (ECA) service, SafeToSend® email verification and complete attachment services. For more information, please visit www.freshaddress.com.
About TZP
TZP Group is a multi-strategy private property company that manages approximately $ 2.0 billion His family, including TZP Capital Partners, TZP Small Cap Partners, TZP Strategies and TZP Strategies Acquisition Corporation, are focused on family-owned business development and consumer companies, control, growth equity, and structured capital investments. A.D. Founded in 2007, TZP focuses on companies with strong historical performance and sustainable value propositions and aims to be a “choice partner” for business owners and management teams. TZP seeks to invest primarily in close-knit private companies, in which private investors want to partner with investors with additional operational and financial capabilities to accelerate company growth, increase profits, and increase their share price. TZP uses the expertise of its experts to provide strategic and operational guidance and is intended for long-term value creation. For more information, please visit www.tzpgroup.com.
About the Garros team
Garoros Group is a boutique investment bank focused on information, technology and digital media. The Garros team is known for its in-depth knowledge, strong customer relationships and work history with the best companies in Adtech / Marketing, Performance Marketing, Ecommerce and Digital Media.
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