Tick ​​Talk videos are longer compared to YouTube.

TikTok began allowing users to upload videos for up to 10 minutes on Monday, boosting the youth platform’s challenge for patriotic Titan YouTube.

BiteDans-owned Tick Talk in China imposed a one-minute ban on uploaded videos, but last year reduced its coverage to three minutes.

“We are delighted to be able to release video uploads of up to 10 minutes today,” Tick Talk was quoted as saying by AFP.

“We hope this will further inspire the creativity of our creators around the world.”

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Tick ​​Talk, which is more than three times the length of the video, appeals to viewers as YouTube and Facebook parent Meta try to challenge their competitors with short content options and incentives.

“YouTube was ahead of Tikitok when it was shut down, but it could not withstand the” TikTok “impact,” Insight Intelligence analyst Jasmine Enberg told AFP.

“The time frame between the two platforms is narrow, and longer videos can help TikTok in both eyeballs and engagement.”

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Longer videos could help Tick Talk creators generate more revenue and boost the platform’s advertising performance, the analyst added.

YouTube has recently set goals for this year that will make life easier for creators and develop a popular format compared to Tick Talk.

Video sharing platform creators are investing in short and live video with tools to help them make money and produce fresh content, said chief production officer Neil Mohan.

“YouTube creators are the heart and soul of the platform,” Mohan wrote in a blog post.

“To continue to do our best, we will continue to invest in our various formats.”

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Short-term content, such as video clips, is an incredibly popular ingredient in Tick Talk. According to Mohan, the concept of YouTube, known as “Shorts”, has more than five trillion views.

Short videos, usually made using smartphones, can last up to 60 seconds, with music and comedy as popular themes.

Facebook and Instagram parent Meta Rails has its own spin-off, says CEO Mark Zuckerberg, who prioritizes the technology company and is growing rapidly.


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