Stop tech giants from ruining local news

From the Star Tribune Editorial Board

Journalism is so fundamental to democracy that its founders have made press freedom a priority in the constitution. But this industry is so important to an educated citizen that it is running out of money for two motors because it refuses to take any compensation from newspapers, TV, radio and others.

So nothing is fair, and the result is far from the fate of any newspaper or television station. It costs money to produce content. However, the two biggest consumers and distributors of that news pay nothing to fill their Facebook and Google feeds with the latest news from international news outlets. Meanwhile, those news networks are dying fast.

And there is little that media outlets can do without it. These digital giants have little idea how far they are willing to go. France fined Google $ 593 million in 2021 for failing to properly negotiate its use of its content under EU copyright law.

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Australia’s News Media Negotiation Law is a law that demands that fair compensation be paid, and Facebook’s threat to prevent publishers and people in that country from sharing or viewing content is good. That law was part of a broader effort to address the power gap between Australia’s news media and the world’s two largest digital platforms.

“It shows us where we belong,” said Daniel Coffey, chief consultant of the News Media Alliance. “We are not meeting with volunteers.”

That is why the Democrat Competition and Protection Act (JCPA), led by Louisiana Democrat Sen. Amy Clobuchar and Republican Sen. John Kennedy, is so important. The proclamation gives the American media four years of freedom from anti-discrimination law to negotiate with the technology platform, from the largest to the smallest.

Calling herself the “Proud Girl of a Journalist”, Clobuchaar is also an expert on anti-Semitism and recently wrote “Antitrust, Takeking on Monopoly Power from the Gilded Age to the Digital Age.” She told the editorial writer that freedom needed to balance the playing field with its digital giants.

“We have lost 2,200 local newspapers across the country,” she said. how is? For many media outlets, reading is not always the strongest or strongest. “It’s income,” said Clobuchaar. “It’s like following the crumbs to the problem.” She said news revenue fell from $ 37 billion in 2008 to $ 9 billion by 2020. “Google and Facebook have become advertising targets of $ 2.4 trillion,” he said.

Their actions in Europe and Australia are “monopolies. That’s why math is important. This is a small newspaper in Lanesborough that allows everyone to work together for a fair trial. “

The situation is serious. The United States has lost a quarter of its newspapers since 2004, according to the North Carolina Husman School of Journalism and Media. This includes 70 daily newspapers in small communities and more than 2,000 weekly or non-daily. Nationwide, 1,800 of the lost communities do not have easy access to any local news source, including radio or online.

“In order to protect the freedom of the media in this country, they must be given the opportunity to compete fairly and be compensated for what they produce,” he said.

Full Description Here The Star-Star Tribune is now profitable, benefiting from such legislation, but more so than other media. This is happening across the country, according to Star Tribune publisher and CEO Michael Clinsmith. “It can be used by any news producer, broadcasters, newspapers, radio, news websites. Easy access.”

Klingensmith claims that even the subscription walls have been damaged by search engines’ catching up news. Subscribers who pay for their news are not fair, but the two major tech platforms are unwilling to do the same.

He said the Alliance’s Coffey has a couple of highlights in this law compared to other countries. “Republicans don’t need hard-handed guidance,” she said. “It’s very important to us that this is a bilateral law. The government here is not deciding anything. We have made sure that everything we do will be shared, so we [media] Depending on the size of the contribution and the market value, they will benefit. ”Refusal to negotiate will result in civil penalties.

The founders of this country want a free and independent press to be the guardian of our society. Is it a perfect order? No, but to lose it is to depend on knowing what those in power – at every level – want us to know.


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