Seattle’s startup, Skrive, which automatically generates sports-related content, has raised $ 7 million in a roundup led by Better Capital.
The company helps produce content for news outlets such as the Associated Press and ESPN. It also sells software to sports leagues, sports books and university athletics departments.
Data Skrive was first launched in 2014 as a Hero Sports, a company focused on college sports news content. He developed software to help automate story production, and then attracted the attention of media outlets such as AP, which began using the technology to create its own stories.
Some customers now buy more than a million articles a year.
Data Skrive is also spinning the tail of legitimacy around sports betting. Some digital channels do not allow advertising around sports betting, so gambling companies are turning to organic content as an organic acquisition strategy, said co-founder Jordan Nelson. That is good news for companies like Data Skrive.
“In some regions of the world, laws are shrinking and tightening, so the content automation unit economy serves as a tool for reduction and growth,” Nielsen said.
Data Skrive Machine Learning: The powered engine helps to create unique content based on topics of interest and customer goals. It is also formatted for certain distribution channels.
Brad Wetz, a veteran startup consultant in marketing technology. He took over as CEO in 2017 and continues to lead the company, which now has 24 employees.
Jack Kleiner, A joint venture with Better Capital Investment, has joined the board.