Chicago- (Business Wire) RedBob Entertainment announced today that Christina Chu has been appointed Vice President of Technology. She will lead the next generation of technologies and product improvements for the company’s growing streaming platform and kiosks.
Choo is a full-fledged media player who has led efforts to launch and accelerate the company’s first SVOD production. She also developed feature improvements for the SVOD platform and led the company’s B2C and B2B business lines engineering strategy and implementation. Prior to full screen, Choo spent more than a decade at NBCUniversal, where she transformed the distribution and supply chain into a digital-focused platform. As Vice President of Media Technology Services, she initiated the creation of a media asset management system for 1M + assets metadata and workflows and developed a robust software application portfolio.
“Christina brings extensive end-to-end engineering skills and domain knowledge in high-impact media and streaming platforms,” said Stephen Lavin, chief technology officer at Redbox. I know that you will create and implement product and technology improvements with the Redbox team, which makes viewing experience more enjoyable on our apps.
Redbox is America’s premier destination for more affordable movies and entertainment than any other home entertainment provider. Redbox offers value and convenience with unparalleled choice of content, platforms, rental and purchase options and price points. The company recently announced a final agreement with the Port of Global Stock Corporation (Nasdak: “SGAM,” “SGAMU,” and “SGAMW”). The transaction, which will make Redbox a public trading company, is expected to accelerate Redbook’s continued transformation to provide customers and partners with a wide range of product experience on both physical and digital channels. The company’s expansion offerings include digital rental and purchase as well as free live TV and free denman content and complement the footprint of Redbox Entertainment kiosks where consumers already buy. Redbox Entertainment, a new content acquisition and production unit, has further transformed Redbox into a multi-channel content provider. For more information, visit redbox.com.