Presenting the supply for the first time put small caesareans back on the map

Before February 2020, Little Caesar — ​​the third largest pizza chain in the United States — offered to take customers. But before the launch of the delivery (with Dr. Dash partnership) and the launch of the brand new mobile app, Little Caesars accelerated its new growth strategy.

Recently, the Detroit-based pizza chain has set its sights on infiltrating the St. Louis market, eventually targeting 35 new stores (10 of which will open before 2024). Other opportunities include New York, Charlotte, Tampa, New Orleans, and the entire Pacific Northwest.

“We were different from other big pizza chains,” said Jeremy Vitaro, chief of Caesar’s chief development officer in April. We thought we were comfortable with customers, but technology made us more comfortable. And we can communicate more effectively with customers through our app. ”

Vitaro suggests that with the app, customers can easily customize their pizza, which they have never been able to do before, and which is crucial for digital ordering. A.D. The Pizza Portal, which was introduced in 2019, allows customers to pre-order and pre-order their pizza.

Where Vitaro technology and development meet, they aim to connect with people in a new way – opening up new markets or providing more convenient digital experiences for customers.

We have seen great success in contacting consumers during the epidemic, when there is more attention and contact. ” “In this regard, we are well received and we are fortunate to have implemented that strategy.

With the real estate landscape and the franchise pit changing over the past 18 months, Vitaro is sure to stay competitive with other pizza chains such as Domino, Pizza Hut and Papa John, especially as the Pizza category continues to be strong this time around. In the epidemic. The best thing they can do, he said, is to continue investing in technology and finding the perfect match for multi-class Franciscans.

“We want to continue to use technology in our restaurants,” says Vitaro. “Consumer-facing technology like kiosks and other new ways to order. We are seeing how they continue to use technology in restaurants. […] We will continue to modernize and improve. ”

Joanna in [email protected]

Find her on Twitter – @JoannaFantozzi

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