Perion Vidazu expands publishing technology offering – Creative Video Revenue Platform

Tel Aviv, Israel and New York – ((Business Wire) -Perion Network Ltd. (NASDAQ: PERI), a global advertising technology company that offers a comprehensive solution to the major pillars of digital advertising: Search, Social Media, Display and Video / CTV-Vidazu announced today Technology Company. If certain EBID-based goals are achieved, Perion will receive a total of $ 93.5 million, a total of $ 35.0 million in cash and additional $ 58.5 million.

Vidazoo Financial Highlights and Outlook

2020 Reality

2021 Outlook

YOY growth rate


$ 31.9m

$ 45m


Adjusted EBITDA

$ 4.3m



A.D. Founded in 2014 by Daniel Slovkin, Gal Dagan and Roman Civicar, Vidazo, and digital publishing at its headquarters in Tel Aviv, is a unique video revenue platform.

“Although the video advertising market is huge, there is a lot of attention among big publishers and broadcasters,” said Perron CEO CEO Gronnell. “Like Shopify, thousands of stores are competing with Amazon and Walmart. Vidazo supports hundreds of video-hungry publishers with a simple, highly interactive, plug-in and play video solution.. We are offering an END to END video solution by integrating our high-impact video collection and Vidaza’s unique online video player (OVP), eliminating all existing intermediate tasks, and creating direct, simple and clear communication between advertisers and publishers.

The video revenue-generating solution of Vida is distinguished by three unique capabilities

  • Owned Online Video player (OVP) and integrated advertising server, Allows publishers and brands to upload, manage and stream video content. Vidazu OVP is certified by major advertising platforms and is compatible with all devices and video formats. Vidazu OVP is integrated with ownership Ad server, Ensure consistent user experience by minimizing delays and errors, by increasing their natural power and efficiency.

  • Sophisticated Product Management Forum (YMP), Which automatically adjusts and prioritizes publishers’ direct campaigns and open market needs based on specific KPIs, and is expected to join the Perion Intelligence Center (iHub).

  • Rich video Content and Advertising Marketplace, With connections to multiple content providers and more than 20 programming platforms. Perion is expanding this marketplace with existing purchasing side effects.

“We are thrilled to be joining the Perion family to inspire the continued growth and vision of Vidaza video monetization technology on all screens,” commented Daniel Slovkin, Vidazu’s CEO. Through Perion’s HUB we have direct access to the most influential video campaigns that major publishers are looking for. Perion is a suitable growth partner and multiplier for all our current and future business metrics.

Raymond James served as a financial advisor to Perion.

Terms of sale

Under the terms of the purchase agreement, Perion acquired all its shares in cash at $ 35.0 million, up from a maximum of $ 58.5 million. Revenues are linked to EBITDA: Measures to be fully paid if Vidazu generates $ 3223 million in total EBITDA by the end of 2023. If Vidazu achieves all its performance goals by 2023, the total estimate will be $ 93.5 million.


Perion is developing guidelines for the expected contribution to the acquisition of the video, which is expected to generate immediate revenue.


2021 Guide


2021 Guide



Growth% *

2022 Directive


2022 Directive



Growth% *


$ 415- $ 430

$ 430- $ 445


$ 490-520

$ 545- $ 575


Adjusted EBITDA

$ 50- $ 51

$ 52 to $ 53


$ 59 to $ 62

$ 68 to $ 72



30% *

30% *

30% *

31% *

* At the middle point of the guide

Conference call

Perion Management will host a ZOM conference today at 8:30 a.m. to discuss procurement details and strategic capabilities. Please join the call using the following magnification link

You can also use the following dialing numbers:

877-407-0626 Or 201-689-7835

About Perion Network Ltd.

Perion is a global technology company that provides strategic business solutions that can “effectively shape and persuade” brands and advertisers across multiple platforms and channels, including interactive television – or iCTV. Perion acquires this highly innovative approach through synchronized digital branding capabilities, content creation; In collaboration with Microsoft Bing, the brand’s search network, and social media management that integrates and facilitates paid advertising. As diversity shifts budgets, this diversity puts Perion ahead.

Non-GAAP actions

Adjusted Interest, Income, Taxes, Depreciation and Reduction (“Adjusted EBCD”) Estimates of acquisitions that require us to be aware of legal enforcement obligations relating to the purchaser’s revenue arrangements on the date of accreditation of certain accounting in accordance with the Commercial Accounting Laws. The purpose of such adjustments is to provide an indication of our performance, in addition to non-cash payments and other items deemed to be outside the scope of our operations. These non-GAAP measures are one of the key tools used by management to plan and predict the future. In addition, we believe that non-GAAP measures are routinely used internally to understand, manage and evaluate our business and make business decisions, and are beneficial to investors as a measure of sustainable and equitable business performance. However, our non-GAAP financial measures are not intended to be considered separately or as a substitute for comparable GAAP measures, and should only be read with our consolidated financial statements developed under GAAP. In addition, these non-GAAP financial measures may differ materially from non-GAAP financial measures used by other companies. Due to the high variability and difficulty in making accurate predictions and predictions for some of the data excluded from these planned measures, we have not been able to estimate the specific quantities required for such exceptions. Unreasonable effort without approach. As a result, there is no compromise on future non-GAAP financial measures. Reconciliation between non-GAAP and non-GAAP historical monetary measures is included in Form 6-K prepared by the Security and Exchange Commission. Reconciliation between GAAP and non-GAAP historical monetary measures is included in Form 6-K prepared by the Security and Exchange Commission.

Future Statements

This press release contains historical information and future statements regarding Perion’s work, financial situation, and the 1995 works of the Privacy Guarantee Amendment Law. “Will,” “Believe,” “Wait,” “Think,” “Plan,” “Be,” and similar expressions are intended to identify future expressions. Such statements reflect Perio’s current views, predictions, and expectations regarding future events and are subject to risks and uncertainties. Many factors may preclude Perion’s actual results, accomplishments, or achievements from any future results, performance, or findings that may be materially disclosed or disclosed in such future statements or financial information. Understand the benefits of the companies and businesses we have acquired and will receive in the future, including the risks involved in merging our companies and businesses, including retention and customer acceptance; Such transactions include managing the management and other assets of the business or the ethics of those businesses, litigation related to such transactions, and general risks associated with the Perion trade, including significant and frequent changes in the markets in which the business operates and general economic and business conditions. Loss, unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and price targets, changes in business strategy and various other factors, are mentioned or not mentioned in this press release. Various other risks and uncertainties may affect Perion and its operations, as noted in various reports submitted by Perion to the Security and Exchange Commission at various times, including the annual report Form 20-F for the year ended December 31, 2020. March 25, 2021 with the SEC. Perion undertakes no obligation to update these future statements.

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