Apple has made a difference by beating internet companies like Meta

In a third-quarter earnings report released in October by Snapchat app and enhanced reality glasses maker Snape, Apple said privacy changes were having a negative impact on the business. But the company said it was adapting, Snap said in its quarterly earnings report on Thursday, and that Apple’s biggest change could be behind it.

“We’re making strong progress,” said Jeremy Gorman, Snap ‘s chief business officer. The company offers its own measuring instruments to advertisers to measure the impact of their ads, and those devices now use more than 75 percent of advertisers who respond directly, Gorman said.

In its earnings report, Snap said revenue and consumer growth analysts exceeded expectations. In the last three months of 2021, Snap’s revenue was $ 1.3 billion, an increase of 42 percent over the same period a year ago. Daily active users grew to 319 million, an increase of 20 percent. The company’s profit was $ 22.5 million.

Snap’s share price rose again after the news, rising more than 50 percent on Thursday afternoon.

Pinterest revenue rose to $ 847 million in the last three months of the year, up 20 percent from a year earlier, the company said on Thursday. The profit was $ 175 million, down 16 percent from 2020. Pinterest shares rose 29 percent in afternoon trading.

He said in a statement on Twitter that Apple’s privacy policy had been largely compromised, but that much of the advertising had come from brand awareness campaigns and events such as the Olympics. Twitter is set to report its fourth quarter earnings on February 10.

But Apple, which reported fourth-quarter earnings last week, said privacy was profitable. Despite the disruption in supply chain, Apple’s iPhone sales reached $ 71.6 billion, up 9 percent from a year earlier. Smartphone maker announces 11% increase in revenue and 20% increase in profit.

Leave a Comment